TA: The World Club Cup tickets are not sold yet, and the price falls again and again. FIFA gives students a discount of 28 yuan and gets 1 ticket

FIFA's latest move is to launch a single ticket of $20 to students from local cooperative colleges and universities to fill the opening court of the Club World Cup with Miami International vs Cairo Nationals, but promises to receive up to four additional free tickets.

Last week, TA disclosed that tens of thousands of tickets were still unsold at the opening match of the Club World Cup. FIFA denied that the number was less than 20,000 tickets, insisting that the number was "far higher than this", but did not disclose the specific number.

Currently, the promotion email has been sent to relevant persons from Miami Dard College, which announced its cooperation with FIFA in April 2024. According to the collaboration announced a year ago by FIFA, including providing students with internships at the FIFA Miami office and lending exhibits from the FIFA Museum, data shows that Miami Duade College currently has more than 100,000 students.

Promotional email statement, FIFA and Miami Duade College jointly launched student discount tickets. Purchase a $20 ticket and receive up to four free tickets for the opening game of the Club World Cup. Ticket buyers must use the college email address to verify their identity. If you successfully obtain five tickets, it is equivalent to spending only US$4 (approximately RMB 28.7) to get a watch seat. This is a great deal for the local community, but is far from what FIFA expected when he initially packaged the event as a world top club championship.

According to a previous report, FIFA adopted a dynamic pricing model for the reorganized 32 team Club World Cup (price fluctuates with demand), and the continued decline in ticket prices in some games reflects the cold ticket sales in the event.

As of last Tuesday, the Ticketmaster platform showed that Miami International's ticket price against Cairo Nationals had fallen to $55, only half of the price it sold in May. In January, the cheapest seat tickets cost $230, just after the lottery draw last December was $349. FIFA now hopes to increase attendance by reducing prices and promotions in the event week, and promote the offensive.

Despite launching a $20 special ticket for partner institutions, the cheapest sight-blocking seats on the Ticketmaster platform tonight will still cost $69.15. The specific ticket sales for the event are still unknown, but it is obvious that FIFA is taking all measures to avoid the feeling of the event being cold on Saturday night.

Anonymous FIFA source said that FIFA has a close relationship with the college and believes that it is positive to allow students to watch world-class events at their doorstep at a discounted price.